DEFINING THE LOOK OF THE NORTH

0 Comments

By Nicola St John | Photo by Jessica Olanda

There’s often been a distinction between the look of the ‘northside.’ Be it unique, vintage, hipster or grunge, the reflection of your postcode is often manifested in your clothing choices. This month, we try and define the look of the north with the help of Shelly Gow, Head Designer from Kinki Gerlinki – a fashion staple in Melbourne with their head office on Sydney Rd, Brunswick.

“The Northside may not be as ‘chic’ as say, inner-Melbourne, but there is a relaxed cool going on here. An experimental confidence that I don’t believe is as readily found on the other side of the river” says Gow. “Something I’ve noticed is a sort of ‘no rules’ vibe going on with a lot of the young stylish things walking around town. Personal style is everything, wear what you want and wear it well.”

…there is a relaxed cool going on here. An experimental confidence that I don’t believe is as readily found on the other side of the river.”

This diversity of style is perhaps hard to define, with such a diverse mix of colours, patterns and textures going on in any given look. This perhaps, is the charm of the north – being able to feel free to experiment with fashion and personal style.

In regards to what is reflected in street style, Gow notes: “as the bitter cold descends on Melbourne, I’ve noticed some fantastic layering going on. There is a strong variety of oversized coats, woolly hats and skull crushing boots. Winter is a perfect excuse to wear everything you love at the one time!”

As the look on the street has evolved into a unique northside vibe, Kinki Gerlinki’s presence in the north has continue to grow, mirroring the change and more fashion-focused demographic in the suburb.

“Brunswick has changed and it’s continuing to change. It has become a popular suburb with the younger set. With that (or perhaps because of that) brings new enterprise. New bars, cafes and boutiques seem to be springing up weekly. It’s an exciting, albeit pricey time, for the Brunswick local,” says Gow.

Heading up to almost 10 years in Brunswick, Kinki Gerlinki has witnessed this changing style and while Gow says these experimental styles of local customers lift her spirits on a daily basis, her inspiration is influenced by a myriad of things.

“In terms of influencing the designs, I can’t say that the changing nature of the atmosphere affects what happens here at Kinki HQ. In order to stick to a cohesive range you have to stay somewhat removed from the ever-changing nature of a local suburb. Sure, let it speak to you, but don’t let it dictate.”

Something to say..? Leave your comments here.

Stay up to date via TwitterStay up to date via TwitterStay up to date via TwitterStay up to date via Twitter