ECHO TONE

0 Comments

BY SEAN O’GRADY

 

There is something unique about a vintage guitar, the design and the craftsmanship, the passion and toil of the owner until the instrument is worn and finally its rebirth and restoration.  For the owners of Echo Tone Guitars, Ash Blakeney and Matthew Liveriadis, their passion is capturing that essence and passing it on. It’s that concept that excites them the most, the beauty of a restored second hand instrument finding its way to another musician who can continue the journey and add another layer of history to the instrument.

 

When it comes to a vintage guitar it’s more than the sound being produced, it’s the history of that instrument. Where did it come from what’s the story behind it. Matt talked about the Fender guitar as an example, a feat in engineering, sound development and mass production that had a huge cultural impact on American society post the Second World War.

 

For Matt his own passion for vintage instruments began as a young teen, “I found my absorbing many-a-classic record, in my wide eyed state I began obsessing over the unique tones and textures many of these records had. Soon enough this reached to the instruments and gear that influenced this music, I’ve been in love with the unique feel, character, sounds and stories of vintage gear ever since”.

 

It’s about capturing the essence of Melbourne’s independent record store community, places where anyone can walk in off the street with as much or as little knowledge and find a common thread they can explore.”

 

Located at 497 High Street Northcote Echo Tone has nestled itself into the heart of a thriving local music community.The store has an almost exhaustive range of distinctive vintage instruments and accessories. It doesn’t matter if you’re a novice just starting out or a professional with years of experience, you will find the perfect fit. Echo Tone offers a different fit than other music retailers as Matt explained, “we wanted to create a space that could be the vehicle to inspire all players at all levels to pick up a vintage or second hand guitar and feel great about it-from a place of passion.”

 

It’s all about inclusivity as Ash explained, “we wanted to create an environment where anyone can come in and talk about an instrument they are interested in or a band their listening to and not feel intimidated or self conscious.” It’s about capturing the essence of Melbourne’s independent record store community, places where anyone can walk in off the street with as much or as little knowledge and find a common thread they can explore.

 

Their vision for Echo Tone goes beyond refurbishing and retail, it’s a place where music lovers and instrument enthusiasts can gather to discuss their latest musical passion. For Matt and Ash being part of the local music community and fostering that relationship is of high importance. They have a small performance space at the rear of the shop that is dedicated to showcasing local bands and they will also stock the latest local releases.

 

“Local music and Echo Tone are inseparable. Having played in touring bands since my teens I’ve come to realise how unique Melbourne is, how lucky we are to live in a city that supports live music”, Matt explained.

Something to say..? Leave your comments here.

Stay up to date via TwitterStay up to date via TwitterStay up to date via TwitterStay up to date via Twitter