LIFE SAVING STICKERS ROLLED OUT

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By Caitlin McArthur

 

Northsiders are being encouraged to join in a new life-saving initiative to help prevent pedestrian deaths by putting stickers on their wheeler bins.

 

These stickers depict children stepping out towards the road, and speed limit signs, and are designed as a visual reminder to drivers to watch their speed.

 

The initiative is run by The Australian Road Safety Foundation (ARSF), and was launched in Queensland earlier this year as an educational program.

 

According to the ARSF, the images are based on research that found signs which depicted motion resulted in faster reaction times and increased vigilance among would-be drivers.

 

The Life-Saving Sticker campaign provides a real-time reminder to motorists to reduce their speed.”

 

Russell White the CEO of ARSF, said he hoped the initiative would reverse the statistics and result in a decline in the number of pedestrian injuries and fatalities.

 

“Between January and May this year 67 pedestrians were killed on Australian roads. If trends continue, the number could reach or even exceed last year’s number of 165,” White said. Of those 67, seven were under 16 years of age, he added.

 

“Our research tells us that for every fatality there is between 20 and 30 injuries. With impact on families and friends, that’s thousands of lives shattered every year,” White said.

 

These, he stressed, were just the fatality rates, with many more injured and left with life changing disabilities.

 

According to White, statistics reveal that fatalities are much higher on weekdays, with over 82 per cent recorded in the working week. When taking injury statistics into account, the numbers are much higher.

 

“The Life-Saving Sticker campaign provides a real-time reminder to motorists to reduce their speed”.

 

The stickers are available from ARSF for $10 each, plus postage. Those interested in purchasing the stickers should contact the ARSF at 1300 723 843 or email info@australianroadsafetyfoundation.com

 

For more information visit:  https://facebook.com/fatalityfreefriday

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